Container Cloud Video

Five weeks out from a big virtual event, we were asked to create a two minute overview video to showcase the features of the Mirantis Container Cloud product. I quickly engaged the help of the agency Binary Pulse, who I had worked with in the past. Given the tight turnaround, I agreed to create all static visual assets, and would project manage creation of the script and the feedback/iteration process.

Mirantis already had plenty of webinar replays and super-technical, long-form videos covering this product. What we didn't have was a piece that made Container Cloud feel like a real thing that is used by real people. After crowdsourcing some suggestions, Ideveloped a series of illustrations based on a variety of DevOps personas, including Release Manager, Software Tester, and Multiprocessing Developer, all vector and ready to hand off to the animator.

There was an extensive iteration process on the script and storyboard, in which I was the go-between for our product marketing team and the Binary Pulse team. Eventually, the script was finalized, the storyboard approved, assets were handed off and production began.

The final video came in on time from Binary Pulse and was premiered at our virtual booth. The vibe set in this video continues to influence the branding approach and visual identity of Mirantis. Watch it at https://youtu.be/dyp8-TCp9qo.